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About us About the BrandCollecting the inspiring life of the world!JIN DE LAI gathers theinspiration life elements of the globe, and blends the world’s inspiring life elements in product design, striving to be the best life quality advisor of the country. Jindelai is wholeheartedly devoted to spreading the essence of inspiring to the whole country, to let the inspiring life concept essence bloom perfect in China! Jindelai has first-class quality management people, and product design and development are all done under guidance of the expert team, to guarantee perfection of quality. Jindelai has professional product research and manufacture specialists, focusing on Chinese unique life culture and integrating it with latest life concepts from Italy, Brazil, Africa, New Zealand and so on., and bringing most trendy ceramic products to people. With the ever higher demand of modern city market for home decoration, people increasing hope to have professional products that integrates in “life concept” design, to help consumers easily gain endless creativity at home. Gathers the world and explores inspiration—JIN DE LAI—life changes with me.
Enterprises concept Jindelai advocates a kind of life concept of “gathering global inspiring life”, devoted to developing independent brand. Also, brand theory training is given to the management personnel, to introduce in scientific and innovative brand management concepts. Besides, our advantages is also represented in systematic training of terminal sales people on sales techniques, service techniques as well as related knowledge, which lays solid foundation for brand strategy of “Jindelai”. Enterprises culture Business philosophy: To always strive for the best! Enterprise tenet: To bring brilliance to life! creative thinking: To achieve breakthrough over tradition, to guide the trend, to strive for unending innovation. Talent concept: Talents are the wealth of enterprise; enterprise is the platform of talent; without enterprise success there will be no individual success; without individual development there will be no enterprise development.
Quality concept: Quality is life of enterprise. Quality policy: Full efforts for innovation, for guaranteed quality, for quality services, for increased benefit and for sustainable development. Service concept: To strive for serve perfect at any cost—Dealer satisfaction means half success; Consumer satisfaction means total success. Management concept: Management has no set pattern; quality and benefit are the foundation: Everyone is equal before the system; quality and benefit are the sole criterion of judging management; the higher level serves the lower level; the lower level is responsible for the higher level. Criterion for behavior: To be unafraid of doing wrong but afraid of not doing it. The same mistake cannot happen twice; not to seek 100% correct, but100% conscientiousness. Working attitude: To strive for the best instead of self-performance. Success means full score. Team spirit: Unity, cooperation, pioneering and advancement. Jindelai Ceramics adheres to the tenet of “doing all to serve consumers”, determined to make exquisite ceramics and high-end products, to strive diligently for the truth of ceramic art, to constantly renovate products and improve product quality, to increase artistic charm of porcelain tiles, to add brilliance to life, to create a harmonious society for mankind.
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